Meyers booked the main bands up until 1994
South by South West co-founder Louis Meyers has died. One of the four original co-founders of the South by South West Music and Media Conference in 1987, Meyers’ death was confirmed by fellow SXSW co-founder Roland Swenson.
Meyers was the festival’s main music booker until selling his share in the event after the 1994 conference. In the 1980s, he also was a partner in local venue Liberty Lunch and managed several local bands.
Austin 360 reports that the death is believed to be a heart attack. From 2005 to 2013, Meyers was executive director of Folk Alliance International, an annual folk music conference held in Kansas City.
Billboard reports that Meyers also played with Bill & Bonnie Hearne, Bob Schneider, Killbilly, the Killer Bees, Mojo Nixon, Fastball, Willis Alan Ramsey, Tommy Ramone, and Jello Biafra.
Folk Alliance confirmed the news on Facebook. “He will be dearly missed by his friends and colleagues on our staff, board, in our membership, and the music community at large,” the post said. “We are all thankful for having had the recent joy of his presence with us at our conference, and are forever grateful for his incredible role with us over the past decade.”
This year’s SXSW Music and Media Conference began today and will run until March 20th.