Austin, Texas – the Live Music Capital of the World – is to return as the headline sponsor for the NME Awards 2016.
The NME Awards 2016 with Austin, Texas will mark the third year of the partnership. The two most recent awards nights saw the likes of Royal Blood, The Vaccines, The Horrors, Metronomy, Charli XCX, Suede and more performing live at the annual ceremony in London.
Austin, Texas will once again support the Best International Band category. The award was won by Foo Fighters in 2015.
NME editor Mike Williams says of the news: “This is an exciting time for NME – the good news keeps coming – and this year we’re on a mission to bring the NME Awards and Austin, Texas to a bigger audience than ever. NME Awards season always creates a massive buzz, and I’m already looking forward to seeing who’s going to be staggering home with those iconic trophies next February.”
Bob Lander, president & CEO of the Austin Convention and Visitors Bureau, adds: “Following the huge success of both the 2014 and 2015 Awards partnership and positive feedback, we are delighted to be able to continue to build on the momentum and awareness achieved and bring even more exposure to our Live Music Capital of the World.”
The 2015 NME Awards with Austin, Texas saw Kasabian take home the prizes for Best British Band with Marshall Amplification and Best Album, Foo Fighters crowned Best International Band and Royal Blood going home with the Best Live Band supported by Dead Crow Beers and Best New Band supported by Replay accolades. The NME Awards Tour 2015 was headlined by Palma Violets and also featured Fat White Family and Slaves.
The NME Awards 2014 with Austin, Texas saw Blondie honoured with the Godlike Genius award and the likes of Paul McCartney, Damon Albarn, Arctic Monkeys and Haim all win awards on the night.
The announcement comes following the recent news of NME‘s print edition expanding to a free distribution of 300,000 copies across the UK beginning in September.