Paul Epworth records song in Ghana for new Cadbury’s advert

Florence And The Machine producer to follow iconic 'Eyebrows' and 'Gorilla' ads

Florence And The Machine, Babyshambles and Bloc Party producer Paul Epworth has recorded a new song, ‘Zingolo’, in Ghana for use in a new advert for Cadbury’s chocolate.

The producer enlisted the help of local musicians for the song, which will soundtrack a new advert set to debut on September 19 on an ad break for ITV1 show ‘The X Factor’.

‘Zingolo’ is available to download from iTunes now. Proceeds from the sales will go to the Care International charity, which funds education programmes in cocoa-growing communities in Ghana.

‘Zingolo’ was written and recorded in a marathon 29-hour session in Ghana’s capital Accra, featuring some of the hottest musicians in Ghana,” Epworth explained in a statement. “It was really exciting, trying to capture something of the spirit of the place, from the intricacies of typical highlife guitar to more traditional regional percussion flavours.”

The song was commissioned to mark Cadbury’s chocolate becoming certified as Fairtrade, and is the follow-up to their ads featuring children with dancing eyebrows and a gorilla who drummed along to Phil Collins‘In The Air Tonight’, which became online viral hits.