69 percent of music fans describe themselves as 'multi-channel' consumers
A new study has investigated the theory that instead of signalling the death of other music formats, streaming may actually encourage or increase the sales of vinyl, CD and digital downloads.
A report by the British Phonographic Industry (BPI) and the Entertainment Retailers Association (ERA) finds that 37 percent of streaming subscribers say that using such services has increased the amount that they spend on downloads.
66 percent of those surveyed described themselves as ‘multi-channel’ consumers, with 13 percent of people claiming that streaming had led them to buy more CDs, while 19 percent said they purchased more vinyl because of streaming.
Meanwhile, 69 percent of people stated that if they discovered something new via a streaming service then they would be more inclined to purchase it on a different format.
The news follows recent comments by Adele, who discussed her indifference to music streaming, having withheld her new album ’25’ from services like Spotify and Apple Music.
Explaining her aversion to streaming, Adele told Rolling Stone recently: “It probably is the future, but, eh.”
She continued: “There are kids I know who are, like, nine who don’t even know what a fucking CD is! I’ve got my CDs out on display in my house just to prove a point. Maybe CDs will have a massive comeback like vinyl did. Actually I think cassettes, just to be a pain in the ass! I’ve got all my Destiny’s Child cassettes!”