CREAM NOT SO FRESH

A further nail in the coffin for the once mighty 'superclubs'...

The LIVERPOOL based ‘superclub’ CREAM is to pull out of the city after ten years.

The club’s owners announced the move last week following a 30-day review period to re-evaluate “where we are as a company”.

Cream has held a club event in Liverpool throughout its ten-year history, and the night at the Nation venue is regarded by many as Cream’s spiritual home.

The news is a further nail in the coffin for the once mighty ‘superclubs’.

Cream suspended its regular Saturday night event in July. At the time, Cream said they felt there was a move from “nightclubs towards large-scale events and festivals”. Their Creamfields event on August Bank Holiday weekend was unaffected by suspension of their club night.

Cream’s chief executive, James Barton, said the company is investing more in it’s radio and TV operations, which have been broadcasting from Ibiza and from Creamfields.

He also said Cream had released more records in 2002 than any previous year.

“Alongside this our international events business produced over 400 events this year [which] means that Cream continues to be at the forefront of global youth culture,” he said.

The final night for Cream at Nation will be its 10th birthday party on October 11 and 12.