Apple has announced it is shutting down the internet radio and music streaming app Beats Music by November 30, following the launch of Apple Music earlier this year.
The tech company acquired the service, originally launched in January 2014 by rapper Dr Dre and Jimmy Iovine, when it purchased Beats Electronics later that year.
Subscribers will have the option to transfer all their listening data and preferences over to the new Apple Music platform when Beats Music goes offline at the end of the month.
In a message posted on its support page – Apple also sent out an email to subscribers – the tech giant said: “Beats Music ends on November 30. Your subscription will be cancelled, but you can move your picks and preferences over to Apple Music right now.”
According to Apple, new users of their streaming service will receive,”better recommendations based on music you already listen to and love, 24/7 global radio with Beats 1, exciting material from your favorite artist, and more.”
Apple Music launched in June with a schedule of live radio shows hosted by notable musical figures including ex-Radio One presenter Zane Lowe, Queens Of The Stone Age front man Josh Homme and acclaimed artist St Vincent.
The service, which also offers unlimited streams of popular music to the public for a monthly fee, has come under fire from artists including Noel Gallagher and Taylor Swift who question its ability to offer sufficient compensation to musicians for the licensing of their music.
Rival Spotify, has attempted to fight back against the development with the launch of its own ‘In Residence’ radio shows, featuring musical luminaries like Sex Pistols’ Steve Jones and The Streets’ Mike Skinner as presenters.