Listenership down again despite presenter’s new 'X Factor' role
Nick Grimshaw’s Radio 1 listening figures have fallen again, with his appearance as a judge on ‘The X Factor’ failing to boost audience numbers.
The 31-year-old DJ – who joined Rita Ora, Simon Cowell and Cheryl Fernandez-Versini on the ITV show this year – lost 70,000 listeners in the three months leading up to September 2015. Grimshaw retains an average of 5.77 million per week.
Despite the fall in listeners, the presenter is remaining optimistic, saying it is “his job to lose listeners” who don’t fit Radio 1’s target audience of 15- to 29-year-olds.
This fits with extra data released by the station today (October 29) detailing its YouTube channel statistics – a million views per day – and an audience which is 85% made up by 13- to 34-year-olds.
Radio 1’s overall audience actually rose by 1.2% on the last quarter, averaging 10.56 million listeners per week.
Controller of Radio 1, Ben Cooper said: “I’m delighted to see Nick firmly established as the number one youth presenter in the country, and that Radio 1’s strategy of ‘listen, watch, share’ is giving our young audience what they want, when they want it, on both a radio and a phone.”
Grimshaw, had seen an improvement on his RAJR figures with 5.84m earlier in the year.
However, prior to that he had slumped to his worst ratings performance ever with 5.5m in the first quarter of 2015 – as low as Sara Cox’s last three months in the job in 2003.
The new figures span the three months leading up to September 20, so it is yet to be determinded just how much impact Grimshaw’s X Factor role has had on his popularity. The current series began on August 29.