"We spent three months building this radio station and now we can build no more," Lowe said.
Zane Lowe launched Apple’s Beats 1 radio station by playing the song ‘City’ by Manchester band Spring King.
Speaking about the song, Lowe said that he and his team had spent a lot of time debating what to play first but decided to go with the new band as they are “building” momentum in the same way he and the team are.
“We spent three months building this radio station and now we can build no more,” Lowe said. “This band put this EP out a few months ago… it’s not about fanfare, fireworks and hangover the next day, it’s about quality and consistency… from now on, we’re always on.”
After Spring King, Lowe went on to play Beck’s new single ‘Dreams’, Shutdown’ by Skepta and ‘Gosh’ by Jamie xx.
Listen to ‘City’ below:
Responding to the moment, Spring King tweeted:
Apple‘s long-awaited new music streaming service Apple Music launched at 4pm BST today (June 30) with Beats 1 following at 5pm.
The features of Apple Music include on-demand streaming, social networking that allows artists to connect with their fans and 24/7 radio station Beats 1.
Following Zane Lowe’s departure from Radio 1 to helm Beats 1, the likes of Josh Homme, Dr Dre, Pharrell, Drake and St Vincent have also been recruited to host radio shows on the station.
Apple Music recently attracted criticism for its policy of not paying musicians, producers, songwriters or rights holders during a three-month free trial offered to listeners. The company later made a U-turn on its royalty scheme following an open letter from Taylor Swift, confirming that it will be now be compensating artists during the trial.
Taylor Swift likewise reversed her decision of not streaming her latest album ‘1989’, announcing that it will be made available on Apple Music. Swift stated that it “felt right in my gut” to team up with Apple Music.
Apple have also reached a licensing agreement with several indie labels, including Beggars Group, which means they can now offer music from the likes of Radiohead and Adele. Dr Dre’s ‘The Chronic’ will also make its streaming debut on the service.
Pharrell Williams’ new single ‘Freedom’ will be mark the platform’s launch today as Apple Music’s first exclusive release.