Tim Cook claims ‘millions and millions’ have subscribed to Apple Music

Company remains vague about the exact number of users that have joined so far

Apple Music has gained “millions and millions” of subscribers since its launch last month according to CEO Tim Cook.

Cook said the number of subscribers to its music streaming service is “growing substantially every day” in its Q3 earnings report. The report did not reveal the exact number of subscribers the service has accrued, disclosing only that the figure is in the millions.

Cook touted the 15,000 artists that had used Apple Music’s ‘Connect’ feature to share updates with users, including unreleased music and videos, since the launch of the service in today’s earnings call. Drake recently premiered the music video to his ‘If You’re Reading This It’s Too Late’ mixtape track ‘Energy’ through ‘Connect’.

Apple’s music streaming service, which launched on June 30th, offers subscribers a three month free trial on joining. Questions remain over whether the service will retain its current users when the trial period comes to an end. Monthly membership costs £9.99, the same price as rival service Spotify.


The Swedish company currently have 75 million subscribers, 55 million of which are on the ad-supported free tier and 20 million of which are paying subscribers.

Apple came under fire from Taylor Swift for not paying royalties on music streamed during three month trial period, prompting it to reverse its stance at the last minute.