Spotify has unveiled its latest music recommendation tool. ‘Discover Weekly’ is described by the streaming service as “a weekly mixtape of fresh music” including “new discoveries and deep cuts”.
It bases its choices on its users’ habits, analysing individual taste and providing recommendations based on what similar users are listening to. Every Monday the playlist refreshes with up to two hours of music.
Gustav Söderström, Chief Product Officer at Spotify said: “The making of a mixtape is a very subtle art. That’s why we created Discover Weekly. There’s never been a simpler, more personalised way to discover music.”
Although the company has worked with brands and labels to ‘power-seed’ new artists’ music within its curated playlists in the past, it has been confirmed that this form of promotion will not apply to Discover Weekly.
Today Spotify also made its streaming service available within Nike+ Running’s app, having launched its own tempo-matching running feature in May. Nike+ now features integrated Spotify support, and for premium users, a ‘Pace Station’ feature that users music to help keep runners to their pace.
The updates mark the first big changes to Spotify since Apple Music launched on June 30. After the Apple keynote speech about its music service on June 8, the CEO of Spotify, Daniel Ek, tweeted, “Oh, ok.”
Spotify has since announced that it now has 75 million users, 20 million of whom are paying subscribers. The streaming service’s number of paying subscribers has doubled since May 2014, when Spotify laid claim to 40 million active users and 10 million paying subscribers.