Untold Festival takes place from July 30 - August 2 in the city of Cluj-Napoca
A festival in Romania are offering free tickets to attendees who donate blood ahead of the event.
Untold Festival takes place from July 30 – August 2 in the city of Cluj-Napoca, situated in the historic region of Transylvania.
Organisers will exchange tickets for blood donations at select centres in Bucharest and Cluj, while festivalgoers who sign up online as blood donors will receive a 30% discount off the normal entry fee.
The move comes to encourage citizens in the area to donate blood, with Romania ranking as the second to last country in Europe in terms of active donors. According to the National Institute of Blood Transfusion, only 1.7% of the population donate blood.
“Given that Romania faces an acute blood shortage in medical facilities, a campaign that takes inspiration from these myths in order to draw attention to a real problem is more than welcome,” said the festival’s director general, Bogdan Buta.
Inspired by Bram Stoker’s novel ‘Dracula’, which was based in the region, the festival’s PR manager, Stefana Giurgiu added: “We were talking about how to incorporate Dracula into our festival and after seeing the numbers and how behind Romania was in blood donations we had this idea”.
“Considering many youngsters in Romania don’t donate blood and our festival is aimed at youth they saw the opportunity.”
The likes of Wu-Tang Clan, David Guetta, Tinie Tempah and Tom Odell will perform at the festival.