New York duo were told that restaurant giant had no budget for live performers at US festival
McDonalds have been branded “an archaic company trying to be hip” by a band they asked to play live at SXSW for free.
Ex Cops were asked by McDonalds to perform at a branded showcase at the US music festival, which takes place later this month in Austin, Texas. However, when it came to negotiating a fee they were informed that there was insufficient budget to pay the artists.
“As of 2013, McDonalds is valued at 90.3 billion dollars,” band member Brian Harding wrote tackling the subject on Facebook. “In lieu of being paid like a real artist, or anyone who is employed to do a service, McDonald’s assures us that we will ‘be featured on screens throughout the event, as well as possibly mentioned on McDonald’s social media accounts like Facebook (57m Likes!).'”
“It is a horrifying and gross reality when one sees the true nature of corporations and their pathetic attempts to achieve relevance with millennials,” Harding continued. “Doritos received a lot of flack for their stage a couple years ago, but I’m going to assume they paid Lady Gaga.”
McDonalds have since responded to the letter, with the brand’s Global Media Relations Director Becca Hary telling Rolling Stone. “We follow the same standard protocol as other brands and sponsors by inviting talented and emerging musicians to join us at SXSW Festival. We look forward to serving McDonald’s food, drinks and fun in Austin. #slownewsday”
Harding subsequently replied to this, labelling the corporation “gross” and saying: “It’s a perfect example of an archaic company trying to be hip by putting a hashtag at the end of an e-mail.”
“If we’re not going to get paid for our live shows, what are we going to get paid for?” Ex Cops singer Amalie Bruun added.
Ex Cops release their second album ‘Daggers’ on May 18. Read their original open letter below.