There have been 11.5 billion track streams in the first six months of 2015
Music streaming in the UK has reached a record high, with new figures showing a 80 per cent increase from last year.
New statistics published by the British Phonographic Industry register 11.5 billion track streams in the first six months of 2015, compared to 14.8 billion for the whole of 2014.
The marked increase has been attributed to the growing number and increasing competition of streaming platforms.
“Millions of households are experiencing the joy of instantly playing any song they want,” says Geoff Taylor, chief executive of the BPI, in a press release.
“All around their house and on any device, [they’re] exploring a universe of new music and classic albums.”
This week saw the introduction of a new competitor to the likes of Tidal and Spotify, with tech giant Apple launching its Apple Music streaming service and Beats 1 radio station on Tuesday (June 30).
The features of Apple Music include on-demand streaming, social networking that allows artists to connect with their fans and more.
The Jay-Z-owned Tidal, meanwhile, recently parted ways with the company’s CEO Peter Tonstad, who was serving as interim boss since April and replaced previous CEO Andy Chen, who was dismissed after just two weeks.