The platform will include on-demand streaming and a 24/7 radio station
Apple‘s long-awaited new music streaming service Apple Music will launch on Tuesday (June 30) at around 11am (EDT)/ 4pm (BST).
Apple announced the service at its developers’ conference in San Francisco earlier this month (June 8). The features of Apple Music will include on-demand streaming, social networking that allows artists to connect with their fans and 24/7 radio station Beats 1. The service will launch on June 30, as will Beats 1.
Apple Music recently attracted criticism for its policy of not paying musicians, producers, songwriters or rights holders during a three-month free trial offered to listeners. The company later made a U-turn on its royalty scheme following an open letter from Taylor Swift, confirming that it will be now be compensating artists during the trial.
Taylor Swift likewise reversed her decision of not streaming her latest album ‘1989’, announcing that it will be made available on Apple Music. Swift stated that it “felt right in my gut” to team up with Apple Music.
The singer wrote: “After the events of this week, I’ve decided to put 1989 on Apple Music…and happily so… In case you’re wondering if this is some exclusive deal like you’ve seen Apple do with other artists, it’s not… This is simply the first time it’s felt right in my gut to stream my album. Thank you, Apple, for your change of heart.”
Apple have also reached a licensing agreement with several indie labels, including Beggars Group, which means they can now offer music from the likes of Radiohead and Adele. Dr Dre’s ‘The Chronic’ will also make its streaming debut on the service.
Pharrell Williams’ new single ‘Freedom’ will be mark the platform’s launch today as Apple Music’s first exclusive release.
Following Zane Lowe’s departure from Radio 1 to helm Beats 1, the likes of Josh Homme, Dr Dre, Pharrell, Drake and St Vincent have also been recruited to host radio shows on the station.