In the clip, the singer toys around with the avatar version of herself, changing outfits, walking aimlessly around her house and more, in a fairly accurate recreation of typical scenes from the game.
The visual was co-directed by Alan Bibby and Michelle Walshe and co-produced by Emily Russell and Brad Harvey, in conjunction with Auckland creative agency Augusto.
Watch it below:
In a statement, BENEE said she wrote ‘KOOL’ in admiration of a variety of people she knew.
“I wrote [the song] about some people I know who seem to be effortlessly cool,” she said. “They always seem to say the right thing.”
NME gave ‘Hey u x’ four stars, describing it as “the sound of a pop star who’s resolutely herself”.
“The album’s 13 tracks reflect Benee’s open approach to music, skipping from edgy, futuristic production to the easy-going melodies of ‘Same Effect’ showcases her versatility,” read the review.
“But underneath the consistently catchy choruses, there’s a sense of unease; the jazz-inspired vocal riffs of ‘Night Garden’ featuring Kenny Beats & Bakar paint a picture of paranoia, whilst ‘Happen To Me’ soundtracks sleepless, anxious nights.”