In the clip directed by Glen Luchford and creatively directed by Alessandro Michele, the pair are presented as a couple going about their mundane routine before a number of animals come into view.
Besides the various shots of ostriches, tigers, owls, and snakes surrounding the couple, at other points in the advert Del Rey is seen carting Leto around a grocery store and joins him in getting her nails and hair done at a salon. Elsewhere the duo dance around in a laundrette and hang out in a motel room.
The biggest moment, however, is reserved for Courtney Love who cameos as a waitress for the pair. Watch the full clip below.
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Presenting #ForeverGuilty. Academy award-winning actor and musician @jaredleto is joined by multi-platinum singer songwriter @lanadelrey in the new campaign by @_glen_luchford, with a cameo appearance by @courtneylove. Featuring familiar American scenarios, filmed in Los Angeles, they play individuals who live and love outside of social conformism to embody the #GucciGuilty fragrances Gucci Guilty Pour Homme and Gucci Guilty Pour Femme. #GucciBeauty #AlessandroMichele Discover more through link in bio.
Creative director: @alessandro_michele
Art director: @christophersimmonds
Track Title: “The Swag”
Artist: Link Wray & The Wray Men
Composer/Arranger: Mark Cooper (aka Milton Grant) and Fred L. Wray Jr.
The promotional video, describes the pair as “individuals who live and love outside of social conformism.”
The pair were announced as the new faces of Gucci Guilty fragrances last November.
Del Rey and Leto have a public friendship with the brand’s creative director, Michele. He styled the duo for the 2018 Met Gala theme of ‘Heavenly Bodies: Fashion and the Catholic Imagination’.
Meanwhile, Del Rey has recently continued to preview her upcoming new album ‘Norman Fucking Rockwell’ with a fresh video clip of the track ‘Happiness Is A Butterfly’ and the song ‘hope is a dangerous thing for a woman like me…but I have it’.
Del Rey has confirmed that the album is finished – and she also intends to publish a book of poetry in the near future.
“I think I’m just going to self-publish it and put it out beforehand,” she said. “It’s kind of random. Which is kind of another one of those things I just want out there just for me.”