Watch the surreal trailer for Mac DeMarco’s new web series ‘Eternal Family’

Fans will be able "to try out new ideas" online

Mac DeMarco has launched a new web series with a surreal, animated trailer – you can watch it below.

Dubbed Eternal Family, the upcoming project will serve as an “artist-run membership experience and a place to try out new ideas”. Fans will be able to gain unlimited, ad-free access to the platform for $5 (£4) a month.

In a trailer shared on Sunday (March 29), we see a close-up of DeMarco in front of a tape reel as he offers up studio tips in a segment entitled ‘Advanced Studio Recording Techniques’. Various CGI and live-action scenes also preview tutorials such as ‘Behind The Mask’, ‘Jerry Paper Teaches’ and ‘Royalty Free HD Stock Videos’.

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Further information on the content to be made available can be found here.

Posting on Instagram, director and DeMarco’s previous collaborator Cole Kush wrote that “60% of the monthly revenue goes to our creators and the rest to operations & funds to create and license more interesting things.”

View this post on Instagram

Hello friends. I really hope you are feeling OK out there. I want to share a project I’ve been working on for many months with a group of artists that I love. It is called “Eternal Family” – @eternalfamily.tv – an artist-run video membership experience and a place to try out new ideas, whether for “laughing” or for “education” or “inspiration.” It costs $5/month for unlimited access & no ads. 60% of the monthly revenue goes to our creators and the rest to operations & funds to create and license more interesting things. You can cancel anytime if you do NOT enjoy this service. The goal is to create stable income and a place to try out ideas that can be self-produced and perhaps hard to pitch. More monthly users =  more funds to create more shows and add apps for mobile & TV. Here is a trailer to show what’s on the site and there’s lots more coming down the pipe I’m excited to share 🙂

A post shared by Cole Kush (@colekush3d) on

He added: “The goal is to create stable income and a place to try out ideas that can be self-produced and perhaps hard to pitch. More monthly users =  more funds to create more shows and add apps for mobile & TV.”

You can see that post above.

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This comes as many other artists continue to share new content with fans online in a bid to entertain those facing self-isolation. Most recently, Charli XCX returned for a second week of live-streamed events, while Queen’s Brian May has given guitar lessons via Instagram.

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