#WeMakeEvents plan Newcastle to London ‘survival’ charity bike ride

Dig deep to help keep live music employees afloat

Several live music events professionals are planning to cycle more than 1,500 km from Newcastle to London to raise money for the #WeMakeEvents campaign.

Five professionals from events companies Loud Sound and Proper Productions will check off 50 UK venues and festival sites during their bike challenge to symbolise what would have been the start of touring season.

The fundraiser, dubbed ‘The Survival Tour’, will send all donations to Backup, which supports people affected by the coronavirus pandemic who’ve worked in the entertainment technology industry for at least five years, reports iQ.

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Cyclists kick off the ride on October 3 and will complete the journey over two weeks, concluding on October 18 in London. The route is split up into daily stages ranging from 60km to 100km and cyclists will stop off at each venue in a bid for media coverage.

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CREDIT: Mick Hutson/Redferns/Getty Images

The fundraiser, dubbed ‘The Survival Tour’, will send all donations to Backup, which supports people affected by the coronavirus pandemic who’ve worked in the entertainment technology industry for at least five years, reports iQ.

Participants will sleep in a tour bus sponsored by Crossland each night, which will follow them on their journey. The general public is encouraged to ride with the professionals or join them at a venue or the finishing line.

“Events are all about bringing people together and we hope in this dark hour we can help bring the event community together as part of the #WeMakeEvents campaign,” said Proper Productions’ Mark Ward.

“The events industry is a powerful, vibrant and hugely viable sector that is critical to maintaining the cultural fabric of our society, and we want to shine a light on the fact that we have been forced to shut with no meaningful support mechanism.”

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“To be honest I’m fucking furious that live gigs and events, indeed the culture ‘en masse’, have been cast aside – so best to direct my energy towards this positive way of getting the plight of our industry noticed and hopefully we can accelerate getting back to business.”

More than £4,500 has been raised so far for the initiative – donate here.

The #WeMakeEvents/Red Alert protests launched in the UK in August in a bid to draw attention to the struggling freelancers who work across the live events and entertainment sector. France, the US, the Netherlands, Germany, Belgium and Spain have hosted similar events.

The news comes the day before the UK prepares for round two of the #StandasONE: a silent, socially distanced protest that takes place in London’s Parliament Square at 12.20pm tomorrow (30 September). The #WeMakeEvents banner will be displayed across other participating cities for a global day of action.

NME filed a dispatch from the organisation’s Manchester protest in August – read about that here.

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