THE WISEGUYS have spoken of their rapid rise to fame in the US following the success of their song ‘START THE COMMOTION’ – which brought the group into the mainstream after being used in a car commercial.
As previously reported on NME.COM, The Wiseguys relaunched their album ‘The Antidote’ in the US, following the success of ‘Start The Commotion’.
The album was originally released in North America in 1999 on the Dust Brothers’ Ideal Records label, through Mammoth.
However, the track ‘Start The Commotion’ was picked up early this year for use in a number of television commercials for Mitsubishi, and has proven to be a hit.
Speaking to MTV news in the UK, DJ Touche, aka Theo Keating, has spoken of the group’s surprise at the interest in the track, three years after its initial release.
He said: “The song was first released in the UK in 1998 and it did whatever it did, underground or whatever. And then, as far as I was concerned, it was finished with; the album was done, on to the next thing. And then I got a call saying, ‘Oh, your track is on this commercial.’ And I thought, ‘What are you talking about?’ I must have signed a bit of paper, but I don’t remember doing it and thought nothing more of it. Tracks get licensed all the time.
“And then someone found me and said, ‘It’s starting to get on the radio, like proper Top 40 radio.’ To crack into that has always been impossible for people like me, or at least really hard. And it’s just been a chain reaction that’s spread like wildfire. And it’s really only the past couple of weeks that it’s really hit home. I’ve never seen the commercial, and I’ve never heard my track on the radio – I still haven’t. And here I am.”
The Wiseguys are currently working on a new album.
Keating continued: “The stuff I’m doing now is different. It’s three years later, so obviously it’s a progression. It still has me written all over it – that’s just intrinsic, I can’t help that. I didn’t want to give too much away, but it’s definitely very now, very progressive and tough as hell.”