YouTube launch new Music and Premium services – will it rival Spotify?

Youtube have just launched two new streaming services – with Youtube Music and Youtube Premium available now in the UK and 16 other countries.

Now as well as music videos, users will be able to experience official albums and artists’ full catalogues – including singles, remixes, playlists, and live performances.

Just as with Spotfiy, a free ad-supported version is available – or you can use it ad-free and offline with a subscription to Youtube Premium for £9.99 per month. Those using premium will also get access to the ‘Youtube Originals’ TV series.

One of the more novel features is the ‘Smart search’ – enabling listeners to find a song even when they can’t remember what it’s called.

“Nobody in the UK would mistake what you mean when you sing (shout) “zig a zig ah”, and nor would YouTube Music,” say Youtube in a statement. “What about ‘that George Michael song with the models’? We got you. You can also search by lyrics (even if they’re wrong). It’s “Starbucks lovers,” right?”

Youtube Music is now available in the US, UK, Australia, New Zealand, and Mexico as well as Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, and Sweden.

Youtube Music is available from the Play Store, the iTunes app store, or via the service’s new web player here.

Youtube

Youtube

Meanwhile, Youtube also announced that the expansion of the credits section on music videos moving forward. Up until recently, videos featuring music would have to write credits for music video directors and producers and featuring artists in the description. Youtube’s new description feature “Music in this video”, will amend this.

This will provide credits for the artist, songwriter, label and publisher on all music videos as well as fan-uploaded content that contains recorded music. It will also include links to artist’s various social channels and websites.