It's set to take the title from Justin Bieber
YouTube have insisted they are happy with their Rewind 2018 video despite it being set to become the streaming service’s most disliked ever.
The annual round-ups have featured on the site since 2010, referencing the cultural and musical moments that defined the year.
In 2018’s version, uploaded on December 6, some famous YouTubers are featured – along with Will Smith. However, many viewers were less than impressed – with the clip having gathered an enormous 9.8 million dislikes in its short lifespan.
Despite the hate, YouTube issued a statement saying they are happy with it.
“Every year when we release our Rewind video, our number one goal is getting the community to engage with it,” a spokesperson added. “This includes liking and disliking the video. With millions of comments, millions of likes and dislikes, and more than 100M views, we’re pleased with the results.”
It’s on track to take Justin Bieber‘s crown for the most disliked video on the site. The Canadian pop star’s clip for his 2010 single ‘Baby’ has 9.7 million dislikes. However, the Biebs’ down thumbs have built up over the course of eight years, whereas Rewind has only been online for less than a week.
Some of the criticism has come from the fact that YouTube’s biggest stars don’t feature. PewDiePie, who holds the record for most subscribers on the service, is absent – along with the likes of Shane Dawson and Logan Paul.
“How can you be so out of touch with your audience?” one viewer posted in the comments section. Another said: “If there’s one thing that will bring people together, it’s hating this video”.
Meanwhile, the top 10 highest earning YouTube stars of 2018 were recently revealed by Forbes. Seven-year-old streamer RyanToys came in first – bagging $22 million in the last year for reviewing toys on his channel.