Pablo Escobar’s brother has launched his own cryptocurrency

Pablo Escobar’s brother Roberto has made headlines after launching his cryptocurrency, dietbitcoin.

The brother of the infamous druglord, and the subject of hit Netflix series Narcos, has joined the choppy waters of the cryptocurrency world – with his new website offering “a faster, lighter alternative to bitcoin”.

“Everyone should listen to these news, go to and buy as many dietbitcoin’s as you can afford,” Escobar Inc COO Daniel Reitberg told The Next Web. “The value will be very high as we are identical in numbers to Bitcoin, except we are 4000 times cheaper right now.”


“Why would anyone on the planet buy bitcoin or any other cryptocurrency where there is no real team behind it,” Escobar Inc CEO Olof Gustafsson bullishly reiterated. “We at Escobar Inc are committed to support the cryptocurrency dietbitcoin fully and are managing the day-to-day operations of this new currency.”

To launch the venture, dietbitcoin is currently offering  96% discount, with rates down to $2 from $50.

Describing what sets them apart, dietbitcoin said that it “uses peer-to-peer technology to operate with no central authority or banks; managing transactions and the issuing of dietbitcoins is carried out collectively by the network.”

They added: “dietbitcoin is open-source; its design is public, nobody owns or controls dietbitcoin and everyone can take part. Through many of its unique properties, dietbitcoin allows exciting uses that could not be covered by any previous payment system.”

'Narcos' on Netflix
‘Narcos’ on Netflix

Roberto Escobar was in the news last year when he sent a chilling message to Netflix after a ‘Narcos‘ location scout was shot dead – urging them to ‘hire hitmen’ as security.


Back in September, the 37-year-old Carlos Muñoz Portal was scouting locations for season four of the popular Netflix series, before his bullet-riddled body and car were found in a remote area near the borders of Hidalgo state, a hugely violent area of the country.

Roberto De Jesus Escobar Gaviria (formerly known as the ‘chief of hitmen’) then urged Netflix against returning the film in the area without his permission.

“I don’t want Netflix or any other film production company to film any movies in Medellin or Colombia that relates to me or my brother Pablo without authorization from Escobar Inc,” he said. “It is very dangerous. Especially without our blessing. This is my country.”

In 2017, Roberto De Jesus Escobar Gaviria demanded $1billion from the show for using his brother’s likeness without the family’s permission. He then threatened legal action and to ‘close their little show down’.

Narcos star Pedro Pascal then warned against  work on the show continuing until conditions were made safe for the cast and crew.