Samsung have announced that they’re ‘permanently discontinuing’ the production and sale of their S7 Edge phone, after customers reported that it was ‘exploding’.
After millions of the model had been sold, users began to report them overheating and ‘exploding’ – before manufacturers advised them to ‘switch them off’ to prevent further danger.
Now, the phone will longer be made.
“Taking our customer’s safety as our highest priority, we have decided to halt sales and production of the Galaxy Note 7,” said Samsung in a statement.
Those who have already purchased the phone are advised to approach their point of purchase, where many customers are being offered loan phones until replacements are provided. Experts are claiming the recall will be very damaging to Samsung’s reputation.
“As a result of making a complete mess of the Galaxy Note7 recall,Samsung is more likely to lose a large number of high end users to other Android handsets rather than to Apple,” Richard Windsor from Edison Investment Research told The Independent.
“The real issue is brand and reputation. As long as Samsung carried out the recall smoothly and kept users very happy, the issue would eventually blow over. Unfortunately, this is very far from the case, and the fact that Samsung appeared to still be shipping defective devices could trigger a large loss of faith in Samsung products.”