17.1 million watch Mo Farah clinch Olympic gold

10000m final attracts highest viewing figures of any event at London 2012

Mo Farah winning the 10,000m final last night (August 4) attracted the highest viewing figures of any event at the London Olympic Games.

Over 17 million people tuned in to BBC’s coverage of the long-distance runner’s race and watched as he clinched a gold medal. Earlier, 16.3 million had seen Jessica Ennis triumph in the Heptathlon final and 15.6 million watched Greg Rutherford win the long jump.

The three figures were the highest TV viewer numbers of the London Olympics so far, but that could change today as high volumes of people are expected to tune in to the tennis final between Roger Federer and Andy Murray and the 100m final with Usain Bolt.

Previously, more than 11 million had watched Rebecca Adlington win a bronze medal in the 800m swimming final, while the opening ceremony attracted a total of 26.9 million viewers.

Roger Mosey, the BBC’s director for London 2012, today tweeted:

The average viewing figures for yesterday’s Olympics, which has been dubbed Super Saturday after Team GB athletes won six gold medals, were 12.2 million. The figures are for TV audience only and actual viewing numbers are thought to be greater.