'Top Gear' presenter eventually sold rights to new show to Amazon Prime
Reports claim that Apple are preparing to launch a movie and TV streaming service to rival Netflix.
The tech giant recently launched their streaming platform Apple Music to rival the likes of Spotify and now appear to be gearing up to release a video version.
Variety reports that the company tried to sign an exclusivity deal with former Top Gear presenters Jeremy Clarkson, Richard Hammond and James May, who eventually sold their new show to Amazon Prime.
According to the report, Apple are aiming to produce their own original content for the platform and are in talks with numerous filmmakers and producers.
Meanwhile, Amazon CEO Jeff Bezos recently admitted that it was “very, very, very expensive” to bring Clarkson, Hammond and May to Amazon Prime.
The trio signed a deal with the streaming service earlier this year following their departure from the BBC. All three left following an incident in which Clarkson staged an “unprovoked attack” on a Top Gear producer.
In an interview with The Sunday Telegraph published last month (August 16), Bezos said that the trio are “worth a lot and they know it”.
Amazon Prime reportedly paid $250m (£160m) for the show. The trio’s new deal with Amazon commits them to three series of the new motoring show, whose title has yet to be revealed. They are expected to start work on the first series this autumn with the programme reaching screens in 2016.