‘Apprentice’ contestant Stuart Baggs died from asthma attack

Entrepreneur, 27, was found dead at his home in Douglas on the Isle of Man on July 30

The death of Stuart Baggs, a former contestant on The Apprentice, was caused by an asthma attack, it has been confirmed.

Baggs, 27, was found dead at his home in Douglas on the Isle of Man on July 30, with coroners now stating that the Plymouth-born entrepreneur died from “natural causes”.

Inspector Iain MacMillan has said in a statement to the media: “Mr Baggs had suffered from asthma for many years and died as a result of his condition.”

“From the reaction we have encountered during our enquiries, it is clear that this is a tragic and premature loss of such a hardworking and visionary young man.

“We extend our thoughts to the family at this sad time and on their behalf I would request that they are now left in peace to grieve.”


Baggs became the youngest ever The Apprentice contestant when he appeared on the BBC One series in 2010 at the age of 21. He made it to the business reality show’s semi-final, having becoming known for making memorable claims such as “Everything I touch turns to sold” and “I’m not a one-trick pony… I’m a whole field of ponies”.

Baggs lived and worked on the Isle of Man, where he served as managing director of a company called BlueWave Communications Ltd. Earlier this week he launched a new home hub product which he said would “revolutionise the Isle of Man” by improving its broadband service. He tweeted about the project a day before his death.

Following the sad news, Sir Alan Sugar tweeted to offer his condolences to Baggs’ family, calling the late entrepreneur “one of the stand-out characters” of The Apprentice.