‘Fireman Sam’ apologises to viewers for showing character stepping on Koran

Producers say they 'deeply regret' the error

The makers of Fireman Sam have apologised to viewers after a recent episode appeared to show a character stepping on a page from the Koran.

The episode first aired on Channel 5 in October 2014 but the scene featuring the Koran has only recently been spotted by viewers. It shows a character slipping on a pile of paper on the floor of the fire station, causing several sheets to fly up into the air, including one which features text from the Koran.


Miqdaad Versi, Assistant Secretary General of the Muslim Council of Britain, condemnned the scene on Twitter, writing:‏ “Have no idea what went through the producers’ minds when they thought this was a good idea #baffled”

HIT Entertainment, the production company that makes the show, said in a statement: “It has been brought to our attention that in an episode of Fireman Sam (Series 9, Episode 7), an image of the Quran is briefly depicted. The page was intended to show illegible text and we deeply regret this error. We sincerely apologise for any distress or offense it may have caused.

We will no longer be working with the animation studio responsible for this mistake. In addition, we are taking immediate action to remove this episode from circulation and we are reviewing our content production procedures to ensure this never happens again. Again, we apologise unreservedly to our viewers.”