‘Great British Bake Off’ contestants revealed amid ‘gendered icing’ controversy

The show's promo shots show blue icing for male contestants and pink icing for female contestants

Great British Bake Off has been accused of perpetuating gender stereotypes after unveiling its latest batch of contestants.

Promo shots for the new series of the BBC One contest show male contestants whisking bowls of blue icing and female contestants whisking bowls of pink icing, a distinction which fans have branded “embarrassingly dated” and “nonsense”.


“Never thought gender stereotypes would be an issue on GBBO. You’re better than that Bake Off,” one fan wrote on Twitter. “But honestly what is with the gendered pink/blue icing? It’s like an embarrassingly dated baby-sex reveal,” another wrote.

“Aw, look, how cute – they all have gender-normative icing,” one fan added sardonically. Check out a selection of tweets from disgruntled fans below.




According to The Independent, the BBC has said it “won’t be commenting” on accusations of gender stereotyping in the show’s promo shots. The new series of Great British Bake Off begins on BBC One at 8pm on August 24. Once again, judges Mary Berry and Paul Hollywood will be joined by presenters Mel Giedroyc and Sue Perkins.

Last year’s series won by Nadiya Hussein was another ratings smash for BBC One, with Great British Bake Off episodes making up seven of the 10 most-watched programmes in the UK in 2015.