ITV issue apology after playing ‘Gold Digger’ clip over footage of Duncan Bannatyne and his girlfriend

'Dragon's Den' star is dating Nigora Whitehorn

ITV have been forced to apologise after a clip of Kanye West song ‘Gold Digger’ was played over a clip of millionaire Duncan Bannatyne reuniting with his girlfriend Nigora Whitehorn.

The clip was shown on an ITV2 spin-off of I’m a Celebrity… Get Me Out of Here! earlier this week (December 9). Dragon’s Den businessman Bannatyne was a contestant on this year’s series of the reality show.

Viewers took to Twitter to remark on the choice of music for a scene in which 66 year old Bannatyne was shown leaving the jungle and reuniting with 35-year-old partner Nigora Whitehorn. West’s hit single was played over the top of a scene in which the couple went shopping together and returned to their hotel with many large bags of purchases.

ITV’s Creative Director of Entertainment ​Richard Cowles has since apologised for the footage, saying he does not believe it was a comment on the pair’s relationship.

Cowles told The Huffington Post: “We cannot apologise enough for this – it is in no way how we regard Duncan’s relationship with Nigora. In fact, quite the opposite.

“Unfortunately the music choice, if indeed it had been laid down, slipped past me when I viewed an early cut in the edit. I cannot apologise enough and truly regret that this has happened,” he added. “Duncan was a fantastic camp mate and I wouldn’t want his experience of the show sullied by this.”

I’m a Celebrity… Get Me Out of Here! ended last week (December 6) with reality TV star Vicky Pattison crowned the winner.