'Price Tag' singer signs up for BBC's 'X Factor' rival
Jessie J has been confirmed as the first coach on The Voice UK.
The ‘Do It Like A Dude’ singer, winner of last year’s BBC Sound Of 2011 poll, confirmed she’d signed up for the BBC‘s forthcoming talent show while speaking on Chris Moyles‘ Radio 1 Breakfast Show this morning (October 4).
Jessie J confirmed the show, imported from the US by the BBC who hope to dent X Factor‘s ratings dominance, will have four coaches acting as both judge and mentor.
Each judge will choose 10 hopefuls after turning their back on the acts while they perform.
The singer explained the idea of the ‘blind auditions’, saying: “I do think sometimes that a lot of people don’t audition for these shows because… they don’t feel they look like a popstar. I can’t wait, I’m so excited about it.”
Danny Cohen, controller of BBC One, added:
Jessie J is going to be an amazing coach on The Voice UK. She’s a massive young star with a strong personality, and her recent MOBO nominations are testament to her musical and creative ability.
Cee Lo Green had been expected to transfer from the American version of the hit series, but recently announced filming committments mean he won’t be able to take part in the UK show.
Green appears alongside Christina Aguilera, Blake Shelton and Adam Levine on the US Voice, which returns for a second series in February.
The Voice UK will begin on BBC One in the spring.