Netflix’s chief content officer Ted Sarandos has admitted that at least one of its shows was a flop.
The streaming giant has scored a succession of hits since it launched its first original series, House Of Cards. However, not every show has captured the collective imagination like Orange Is The New Black and Unbreakable Kimmy Schmidt.
“Hemlock Grove is an example that just… didn’t connect with the audience that we thought it would,” Sarandos told the Daily Telegraph.
Based on Brian McGreevy’s novel of the same name, horror series Hemlock Grove launched on Netflix in 2013. It ran for three seasons, the last of which launched in 2015.
A recent report claimed Netflix is planning to spend a massive $6 billion (£4.9 billion) on new content next year. The streaming giant has scored further hits this year with new original series Stranger Things and The Crown, plus its continuation of Charlie Brooker’s Black Mirror.
Meanwhile, another recent report claimed Netflix is planning to make some content available to watch online in the near future.
Having ruled out the possibility of offline playback in 2014, CEO Reed Hastings spoke more encouragingly about offering viewers this option in April, saying the streaming service should “keep an open mind” about it.