Amazon Prime have recently signed the presenters in a 'very, very, very expensive' deal
Netflix has suggested that it didn’t sign former Top Gear presenters Jeremy Clarkson, Richard Hammond and James May because they weren’t “worth the money”.
Amazon announced in July that its streaming service, Amazon Prime, has commissioned the trio to make a brand new motoring show in a deal which the company’s CEO Jeff Bezos later described as “very, very, very expensive”.
At the time, it was widely reported that Amazon had beaten rivals including Netflix and ITV to sign the presenters, who had helped to make Top Gear a huge ratings hit for the BBC and a lucrative international brand for its commercial arm, BBC Worldwide.
However, Netflix has now claimed that according to its own calculations, the trio did not represent good value for money. The company’s Chief Product Officer, Neil Hunt, told Digital Spy: “We did have past episodes of Top Gear, so we have a pretty good gauge of what audiences like.
“Our buying decisions tend to be somewhat data-driven. We have a lot of data to get the deals we want, so there we go. Clearly it wasn’t worth the money to make the deal… I think they sold themselves for way more money [than they’re worth].”
The trio’s new deal with Amazon commits them to three series of the new motoring show, whose title has yet to be revealed. They are expected to start work on the first series this autumn with the first episodes reaching screens in early 2016.