Netflix to crack down on subscribers accessing other countries’ content by proxy

Netflix says it hopes to make the same content available in all countries 'over time'

Netflix is to block subscribers from accessing content libraries in different countries by cracking down on the use of “proxies”.

At present, a UK-based subscriber can access Netflix’s US library – which may feature additional TV shows and movies – by using a proxy to effectively pretend that he or she is logging in from the US. However, the streaming service is now taking measures to prevent this crafty switch from happening.

In a post on Netflix’s website, the service’s Vice President of Content Delivery Architecture, David Fullagar, told subscribers: “Some members use proxies or ‘unblockers’ to access titles available outside their territory. To address this, we employ the same or similar measures other firms do. This technology continues to evolve and we are evolving with it.

“That means in coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are. We are confident this change won’t impact members not using proxies.”

Fullagar also admitted that Netflix has “a ways (sic) to go before we can offer people the same films and TV series everywhere”, but insisted the streaming service is “making progress” in this area. “Over time, we anticipate being able to do [offer the same content in all locations],” he added.