New Apple TV box to feature apps, voice control and Siri

Apple TV's apps might enable a challenge to the console market

Apple has announced a new TV set-top box, which will feature some significant developments when it comes to alternative functionality.

Speaking at Apple’s annual keynote event in San Francisco, CEO Tim Cook unveiled a range of new features.

Perhaps the most significant is the development of the TV app store, which will allow third-party development along the same lines as the iPhone and iPad. In presenting the concept, Cook said “the future of TV is apps”.

In particular, it’s thought that addition of apps to the platform will help Apple to compete in a totally new market, where they might come up against game consoles.


Other new additions include the ability to use Siri through the set-top box, including for recommendations when it comes to movies and TV, which could be based on themes, or actors, for example.

The new control will allow the box to be voice activated, and will also feature a touch panel with which to control the box.

The previous, third-generation version of the Apple TV box came out in 2012. Its original version came out as a ‘work in progress’ in 2006, and the entire TV box project has previously been referred to by Cook as a “hobby”.

The company also announced a larger, business-focused iPad Pro, and a new iPhone6S handset that will be able to determine how firmly users are pressing the screen.

You can stream the entire Apple event through their website, here.