The premiere date of Sacha Baron Cohen’s new TV show ‘Who is America?’ has been confirmed

It'll air in the UK on Channel 4 from next week

Sacha Baron Cohen’s next project Who Is America? will premiere in the UK on Monday (July 16), it has been confirmed.

The actor and comedian, who created such characters as Ali G and Borat, first teased his new TV show with a trailer last Wednesday (July 4) to mark Independence Day. The preview appeared to suggest that the project would lampoon both President Donald Trump and his affiliated Trump University.

More details about Who Is America? have emerged today, with the seven-episode interview series set to premiere on Channel 4 on Monday – a day after it debuts on the US network Showtime. Filmed in secret, the show will “explore diverse individuals, from the infamous to the unknown across the political and cultural spectrum, who populate our unique nation.”


Two teaser trailers – which both feature former Vice President Dick Cheney, with one moment seeing the politician signing one of Cohen’s characters’ “waterboard kits” – have been released, which you can see below.

Showtime Networks president and CEO David Nevins said in a statement that Cohen was “a comedic genius who shocks you with his audacity, bravery and inventiveness”.

“He is the premier provocateur of our time, but not for the sake of ‘gotcha’ moments. Behind the elaborate setup is a genuine quest for the truth about people, places and politics,” he said. “Nobody knows how to cause a stir like Sacha Baron Cohen, and it’s going to be fascinating to watch what happens when Who Is America? is released on the world.”

The first episode of Who Is America? will air on Channel 4 on July 16 at 10pm.


Cohen’s last film Grimsby was released back in 2016, but he enjoyed far greater success with the likes of Borat (released in 2006), Brüno (2009) and Ali G Indahouse (2002).