Celebrities have played the Colonel since 2015
Seinfeld’s Jason Alexander has taken on a new role, playing KFC’s Colonel Sanders in a series of promotional, retro ads.
Alexander, who is best known for his role as George Costanza, is the latest celeb to take on the role of the fast food giant – a tradition KFC started back in 2015.
The new commercial sees Alexander arrive at a family’s home before throwing chicken at them in a range of situations – while dad fixes a car, during mum’s ironing chores or when the son is playing catch in the garden.
A 90s-style theme song plays in the background, while the Colonel transforms into the mum, dad and er, sofa in the family’s living room. Watch the bizarre ad here and see a picture of Alexander as the Colonel below.
“As the son of two working parents, there were plenty of dinnertimes when a bucket of chicken and all the fixins saved the day,” Alexander said a statement. “It’s been fun to combine my personal love for KFC with my sitcom experience into a new take on the role of Colonel Sanders.”
The hit US sitcom ran for nine seasons from 1989 to 1998. It was hugely successful at the time and has since become a cult favourite among newer fans.
Co-created by Curb Your Enthusiasm‘s Larry David, the show starred Seinfeld as a fictionalised version of himself alongside a cast that included Julia Louis-Dreyfus, Jason Alexander and Michael Richards.
He was appearing on Ellen DeGeneres’ talk show to promote his Netflix series Comedians in Cars Getting Coffee when the host asked whether there was a possibility that Seinfeld would be rebooted.
“It’s possible,” Seinfeld said, before pointing out the audience’s reaction.