Simon Cowell: ‘I feel bad the ‘Great British Bake Off’ is going to Channel 4′

BBC lost their contract to broadcast the show earlier this month

Simon Cowell has admitted his disappointment that the Great British Bake Off is going to Channel 4.

The X Factor boss recently signed a new three year deal to keep his talent shows on ITV, but admitted that he does feel sad for the BBC.

“Personally I think it is a mistake, I just do,” he said. “I feel bad for the BBC, because they launched the format and it must be incredibly frustrating when you are in that position and you have got a huge hit but you can’t compete but I get the reasons why you can’t compete.”

Cowell also joked that he has an idea for a new show that could rival the Great British Bake Off. “I am open for business and I have got an idea for a new bread show, which involves cakes and innuendos and the BBC can have the contract for life,” he told The Sun.


The BBC recently lost their contract to broadcast the show, with issues said to involve money matters and “development of the brand”.

Love Productions – the company behind Bake Off – said negotiations with the broadcaster lasted a year before a decision was made.

To make matters worse current presenters Sue Perkins and Mel Giedroyc confirmed they would not be moving to Channel 4.

Great British Bake Off returned last month to a massive audience of 10.4m viewers – over a million up on its 2015 launch audience of 9.3m.

However, before the new series began, the show was hit by controversy when some viewers accused the producers of perpetuating gender stereotypes.

Promo shots for the new series showed male contestants whisking bowls of blue icing and female contestants whisking bowls of pink icing, a distinction which fans on Twitter branded “embarrassingly dated” and “nonsense”.