The bank will now be taking legal action
Nationwide have issued a statement after the singing sisters Flo and Joan have received death threats after appearing in a divisive new ad campaign.
The comedy duo appear in the new ad to sing the song ‘Sisters’, detailing their sibling rivalry.
However, it seems some viewers were not particularly fond of their track, going as far to send online death threats online. Now, the bank have issued a statement declaring that they will be working with Met Police to take action against the “spread of hate from behind the keyboard”.
“Social media has provided a great instant barometer of reaction – good and bad,” said Nationwide’s Chief Marketing Officer Sara Bennison. “The huge amount of likes and shares have been great. But then there are others who have chosen to post the most vile, abusive and misogynistic comments about the duo.
“It is not just our Flo & Joan adverts that generate these comments, it is also our adverts that feature people of different colours, backgrounds and perceived sexuality, which attract the most criticism. That’s why it is important to call out those persistent offenders who put out vile comments on a regular basis and who should really know better.”
Speaking to OK! Magazine, Nationwide added: “It’s one thing not to like an advert, another to threaten to kill the stars of it. Abuse is abuse and that’s never OK in our book.”
Flo and Joan consist of sisters Nicola and Rosie Dempsey, whose musical comedy has found great acclaim at festivals over the last few years.
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