Shop has issued a notice not to use the light to 'contact the upside down'
B&Q is reportedly nearly out of multicoloured LED lights because of Stranger Things trying to recreate a scene from the hit show.
The Netflix original series premiered in July and has become one of the streaming service’s most popular shows. One notable scene sees Winona Ryder’s character Joyce using LED lights in an attempt to contact her missing son, who is lost in the ‘upside down’, a nightmarish parallel dimension.
Due to the show’s popularity, home DIY shop B&Q has revealed that 90% of its LED lights stock has already left the shelves.
Mike Norton, market director for Christmas at B&Q said: “The popularity of ‘Stranger Things’ has had a completely unexpected effect on the sale of our multicolour Christmas string lights this year. We’ve seen a huge spike in demand and the lights are by far our bestselling range thanks to the show’s huge following.”
A customer tweeted a picture of one of the labels, which advises: “this product should not be used to contact the upside down.” See that below.
Norton added: “Despite the similarity in the lights, we’d like to remind customers that this product should not be used to try to contact the ‘upside down’. B&Q cannot claim any responsibility for Demogorgon-related damage to homes this Christmas.”
Netflix recently confirmed that it has renewed Stranger Things for a second season. Season two will feature nine episodes, one more than the first, launching on Netflix at a date in 2017 which has yet to be announced.
The show’s creators have revealed that they have been reading fan theories about the upcoming plot and that some of them are correct.
Co-creator Ross Duffer said: “Some of these theories are elaborate and smart. They’re not crap. I love reading this stuff… We search Twitter, even though we’re not on it.”
“It’s really gratifying,” brother Matt added. “Because, while you’re making it, you’re sometimes only getting feedback from two or three people… so it was insane to see it go out into the world and be experienced by that many people.”
“We’re trying not let it change our process. The good thing is that we have most of the story broken out before anyone started tweeting or writing about the show. Of course, a lot of what people want is already in the second season.”