Watch brand new ‘Sausage Party’ trailer

The film's 'Red Band #2' trailer was previewed at Comic Con, San Diego.

During a discussion panel at Comic Con in California, Seth Rogen previewed a new trailer for his R-rated animated movie, Sausage Party.

The film follows the story of supermarket food and their adventures after being taken home for dinner. But it’s the sexual nature of the storyline that’s getting the film a lot of attention prior to its release next month.

Director Seth Rogen explained his decision to branch into adult-themed animation saying: “The day after we knew we wanted to make a movie about food, we decided food had to fuck each other. We were like, ‘Someone is going to make an R-rated Pixar movie one day and I’m going to be pissed if we’re not the guys to do it.’”.

He went on to explain “There’s violence, it gets very sexual… There is a food orgy in the movie – one of the most filthy things I’ve ever seen in my life.”

Sausage Party is released on August 12 in the UK and features characters voiced by Michael Cera, Paul Rudd, Salma Hayek, James Franco, Kristin Wiig, Jonah Hill, Bill Hader and Edward Norton.

Watch the previous Sausage Party trailer below.