The marketing campaign for the meta Marvel film Deadpool has now extended into public service announcements.
Trailers and billboards for the self-aware film have included emoji transcriptions of the film’s title and a Halloween special featuring Deadpool, played by Ryan Reynolds, speaking to a group of children dressed as Marvel superheroes.
The two new trailers are cancer-awareness clips, encouraging viewers to check themselves for signs of testicular or breast cancer. “That bag of beans bouncing around in your hand could be trying to kill you,” he says.
The long-awaited film is about a former Special Forces operative turned mercenary who, in an attempt to treat his terminal cancer, undergoes a rogue experiment that leaves him with accelerated healing powers. The film will open in UK cinemas on February 10. Ryan Reynolds is flanked by a supporting cast that includes Haywire’s Gina Carano, former Homeland actress Morena Baccarin and Silicon Valley star TJ Miller.