15 Artists Who Turned Down A Massive Pay Cheque

Integrity: it’s a valuable thing. So valuable, in fact, that you can sometimes literally put a price on it. After Sia turned down a cool $1 million for new single ‘Alive’, we dig into the most lucrative deals that never quite came to be. From dodgy advertising sell-out opportunities to the dreaded reformation cash-cow, here are 15 artists who had the financial carrot dangled in front of them but managed to walk away with their heads held high (or their pockets emptier, depends on your view).