Drake has teamed up with chef Susur Lee to open restaurant Fring’s in Toronto, because apparently some musicians just aren’t content with the normal merch table offerings. Why sell t-shirts when you could sell your own hot sauce, crisps or coffee? That was presumably the thinking behind the rest of this lot too, who each tried their hand at creating food and drink products – with varying degrees of success…
Top punning by Kendrick Lamar, here: he teamed up with health food company Sweetgreen for a new salad ‘Beets Don’t Kale My Vibe’, a spin-off of his track ‘Bitch Don’t Kill My Vibe’. You have to applaud that, no matter how it tastes.
Blur meant such business when they launched their own ‘Magic Whip’ ice cream – described by them as “a dairy vanilla custard ice cream rippled with raspberry sauce” and flogged in selected Co-Op stores – that they teamed up with dairy specialists The Licktators. Looks good, right? And probably likely to be more of a success than the other Blur-backed food brand…
… which is bassist Alex James and his cheeses. His, erm, unusual flavour selections weren’t for everyone: in 2012, six of the nine cheeses he designed for ASDA were withdrawn from sale, with the public’s palette not quite ready for tastes including cheddar with salad cream, ketchup and tikka masala. “Clearly some of them were ahead of their time,” said a spokesperson for the supermarket.
Sadly, Tim Burgess‘s Totes Amazeballs cereal never made it into shops – but it looks great, eh? Kellog’shelped make his brekkie dreams a reality, with the Charlatans man claiming the name sounded like something “Willy Wonka would come up with” and that the product itself, with its Coco Pops Rocks, shortbread, raisins and marshmallows, was “the Jazz Odyssey of breakfast”.
Oh, Smokey Robinson. There’s a reason you’re cherished as an R&B icon, and it’s not because you’ve lent your name and face to a range of frozen food dinners. Anyone for Smokey’s seafood gumbo? No, thought not.
Kelis is such a cooking nut that she’s trained as a proper saucier, attending the Le Corden Bleu cooking school. In addition to having a cooking show on TV and a recently released cookbook, she’s also the proud inventor of this: her bounty and full cooking sauce, which brings all the boys to the yard.
Given that he’s branched out into everything from pro-wrestling to running a tea shop, it’s not too much of a surprise that Smashing Pumpkins man Billy Corgan has dabbled in the food industry too. Earlier this year he launched an “artisanal tasting box” of vegan and paleo treats, which included sprouted hazelnut butter and bourbon-smoked sea salt. And all for a bargain £85, too.
And now, here’s Jon Bon Jovi and his pasta sauce, using a recipe that’s been in his clan for centuries. “Passed down three generations, the Bongiovi family recipe originated in the town of Sciacca, Sicily, in the late 1800s,” claimed the manufacturers. “When Great Grandma Bongiovi would prepare the sauce, she made enough to feed the neighborhood.”
It’s not just food that bands like dabbling in – a few of them have tried manufacturing their own booze products, too. 90s pop siblings Hanson, for example, have released their own Mmmhops beer…
… whereas Elbow launched a special ‘Build A Rocket Boys!’ beer to coincide with their album of the same name. And, as you’d expect, there’s no fancy continental lager or lad-di-da affectations here: it’s good ol’ classic golden ale.
Judas Priest‘s ‘British Steel’ is a metal classic, so you can’t blame the band for wanting to celebrate its legacy… with, erm, a line of coffee.
Because nothing says spicy, mouth-melting hot sauce like those well-known hell-raisers Bastille. The band released a special ‘Bad Blood’ condiment to tie-in with their huge-selling album of the same name.
Marilyn Manson, on the other hand, isn’t the sort to trifle around with beer. He’s only interested in the hard stuff, which is why the God Of Fuck became the God Of Getting Fucked Up to launch his own brand of nasty spirit absinthe called –wait for it – ‘Mansinthe’.
A bit of an own goal from Nelly, now: his energy drink Pimp Juice (named after one of his songs of the same name) was criticised by Project Islamic Hope, the National Alliance for Positive Action, and the National Black Anti-Defamation League, who called for a national boycott of the product because of the negative connotations of its name.
And finally, can the mind imagine a finer potato chip brand this this? Here’s the amazing Rap Snacks selection, which roped in the likes of Warren G, Master P and loads more to advertise its tasty wares.