21 Things People Will Probably Be Talking About At SXSW This Week

The music part of SXSW starts in earnest this week. While all the coverage can be pretty annoying if you’re not actually at the festival in Austin, Texas – not bitter, honest – it’s become an event that generates ideas and conversation about the state of the music industry as well as a place for exciting new bands to break through. From new acts to keynote speakers, here’s 22 of the main things people will be talking about.