Grimes has won NME’s Album Of The Year 2015 with her masterful fourth album ‘Art Angels’. Find out more about the star and in the NME cover shoot below, and read the full cover feature here.
Grimes has half a dozen YouTube videos with views in the millions. She's also a critically acclaimed musician signed to Jay Z’s Roc Nation management. Her glitchy, ethereal electronica appeals to art school kids, sci-fi fans, hipster music blogs and high fashion designers.
Born and raised in Vancouver, Boucher moved to Montreal to study at McGill University, with thoughts of becoming an neuroscientist. That fell by the wayside when she discovered the city’s DIY party scene. In 2010 she released two strangely beautiful electronica records: ‘Geidi Primes’, a concept album about Frank Herbert’s fantasy novel Dune, and ‘Halfaxa’.
Her third album ‘Visions’, released at the start of 2012, made her famous, thanks to breakthrough tracks like 'Genesis' and 'Oblivion'. It was produced entirely on GarageBand while Boucher holed up in her flat, during a nine-day amphetamine binge.
'Art Angels' wasn't produced on Adderall, but it was all her own work. Earlier this year, she posted an Instagram picture captioned “Fillin out tha paperwork”, which showed a list of engineer and producer credits for the songs on ‘Art Angels’. Every line simply read: ‘Claire Boucher’.
Boucher says ‘Art Angels’ also has a strong message. “With ‘Visions’ it became easy to say, ‘Grimes, she’s so cute. It’s fun music to put on at a fashion shoot.’ Now I want people to engage. I’m less afraid of saying things now. I used to be so scared, I was turning the vocals down and drenching them in reverb. On this record I don’t give a f**k anymore.”
“I feel like Grimes is the uncool pop star,” she says. “I want to be inclusive. I feel like a lot of people don’t feel cool. If you like comic books and technology, then maybe you like Grimes.”