Up there in the zaniness stakes with brilliantly mad recent concept videos from peers Peace and Wolf Alice, Birmingham group Swim Deep’s clip for new single ‘Namaste’ is a belter. Take a look behind the scenes of its making with these exclusive pics…
Here's frontman Austin Williams, synth-man James Balmont and drummer Zachary Robinson preparing for their stint as house band in 'Namaste's quiz show world.
Zach reclining as two of the quiz's contestants - Austin's mum and Nell power of London band Pix - get their make up adjusted.
And here's the full hotshot quiz team: Austin's mum Julie, Fred MacPherson from Spector, Zach's dad Mark and Pix's Nell. What a lovely group.
Zach takes the subtle and demure approach to his stage make-up.
And here's Swim Deep in their everyday, popping-to-Tesco attire.
Nothing says father-son bonding like an on-set Instagram snap.
And here's the main man himself, TV magician extraordinaire and today's quiz show host - the one and only Mr. Paul Daniels!
Austin, climbing the rickety ladder of fame all the way to the top.
Zach and bassist Cavan McCarthy checking their edit with director and frequent collaborator Dan Kendall.
If a picture paints a thousand words, then Cav'll have books penned in his honour for this one.
Guitarist Higgy with a comb-over that we can only describe as "an interesting choice".
And here's the band on set and in action. Check out that keytar...