See what happens when Google Cardboard joins with NME to offer readers a very special VR experience
Thousands of Google Cardboards are given away free with this week’s NME, allowing readers to try out VR and go Inside Abbey Road when they download a free app available via iOS and Google Play. Here are all the best pictures of the collaboration in action.
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Thousands of Google Cardboards were handed out free all over the country with this week's special issue of NME.
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Within minutes, readers could have their own VR experience by connecting their Google Cardboard to a Smartphone and downloading the Inside Abbey Road app.
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Giles Martin, son of legendary Beatles producer George, says the app is "an opportunity to let people see what actually happens" inside Abbey Road, a place most fans can't visit because it's still a working recording studio.
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Some people like to experience VR for a longer period of time than others, but almost everyone gets the hang of it pretty easily.
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Even business people in a rush took a few minutes out of their day to try out Google Cardboard.
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A special Inside Abbey Road experiential space takes place in London's Kings Cross station from Thursday to Saturday, enabling commuters to try out the app while they wait for their trains.
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Commuters experience VR inside the experiential space, where they get to peek into every corner of Abbey Road Studios.
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Everyone's experience of VR is a little bit different, so it's interesting seeing how some people move around so much more than others.
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A full drum kit adds to the musical vibe inside the experiential space.
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After a hard day's work, Google Cardboard takes a break on the Abbey Road drum kit.