See what happens when Google Cardboard joins with NME to offer readers a very special VR experience
Thousands of Google Cardboards are given away free with this week’s NME, allowing readers to try out VR and go Inside Abbey Road when they download a free app available via iOS and Google Play. Here are all the best pictures of the collaboration in action.
Thousands of Google Cardboards were handed out free all over the country with this week's special issue of NME.
Within minutes, readers could have their own VR experience by connecting their Google Cardboard to a Smartphone and downloading the Inside Abbey Road app.
Giles Martin, son of legendary Beatles producer George, says the app is "an opportunity to let people see what actually happens" inside Abbey Road, a place most fans can't visit because it's still a working recording studio.
Some people like to experience VR for a longer period of time than others, but almost everyone gets the hang of it pretty easily.
Even business people in a rush took a few minutes out of their day to try out Google Cardboard.
A special Inside Abbey Road experiential space takes place in London's Kings Cross station from Thursday to Saturday, enabling commuters to try out the app while they wait for their trains.
Commuters experience VR inside the experiential space, where they get to peek into every corner of Abbey Road Studios.
Everyone's experience of VR is a little bit different, so it's interesting seeing how some people move around so much more than others.
A full drum kit adds to the musical vibe inside the experiential space.
After a hard day's work, Google Cardboard takes a break on the Abbey Road drum kit.