Super Bowl 50 took place yesterday at the Levi’s Stadium in the San Francisco Bay Area, pitting eventual winners the Denver Broncos against the Carolina Panthers. But the sport was merely a sideshow for what was really the main event: the glossy half-time show. This year headlined by NME’s 2016 Godlike Geniuses Coldplay, the band also brought out Beyoncé and Bruno Mars to add to the spectacle. Here’s how it all went down.
The 71,000 people who were lucky enough to secure a seat for the big game also had a part to play in the halftime show - and, judging by the incredible colour co-ordinated display that brought the show to a close, not many people spent halftime at the bar.
Coldplay had a little help from some rather famous friends: Beyoncé had her own segment of the show, performing her new single 'Formation' - with a gold-encrusted microphone, as you do.
The middle section of the halftime show also saw Bruno Mars join the party to perform his galaxy-conquering single 'Uptown Funk', dressed in a custom Versace leather suit.
The Hawaiian showed off some nifty footwork during his time on stage.
The sparks were well and truly flying during Bruno's energetic stint on stage.
Coldplay's Chris Martin wasn't to be outdone, however - he was a frenetic presence on stage, leaping from one end of the stage to the other for much of the band's 13-minute slot.
The three pop forces - plus a wayfarer-wearing Mark Ronson - united towards the end of the show to perform a medley of the London quartet's 'Fix You' and 'Up & Up'.
Coldplay managed to squeeze in six of their songs into the tightly-managed 13-minute performance - they kicked off the halftime show with 'Viva La Vida' and 'Paradise'.
The band then performed 'Adventure Of A Lifetime', the lead single from their most recent album 'A Head Full Of Dreams'.
The two pop forces flanked Chris Martin as the halftime show drew to a close.
Slightly surprisingly, Coldplay didn't play their latest single 'Hymn for the Weekend' - despite the fact that Beyoncé could've performed the song with them during the halftime show, as she contributed vocals to the album track.
The musicians were backed by a strong cast of teenagers, who, bedecked in dazzling coats, twirled umbrellas, played violins and danced throughout the performance.
A successful halftime show, then - it certainly looked like Mrs. Carter enjoyed it.
And, after witnessing such a spellbinding halftime show, it's safe to say that the estimated 100 million people watching on television across the world were similarly dazzled.