The reinvention of Mark Ronson

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2010 has been the year of reinvention for Mark Ronson, right down to his haircut. Keep clicking for the lowdown on how someone NME once called the least coolest person of the year made the biggest comeback in recent memory.

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Mark Ronson, 16/03/10

Mark Ronson graces the cover of the new issue of NME, a digital edition of which you can order here. Keep clicking to find out more about the year’s most welcome reinvention.

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BRIT Awards 2008 – Show – London

Ronson’s forthcoming third album ‘Record Collection’, due out in September, finds him ditching the horns and cheesy cover versions – and it’s really rather good. Still dubious? Read Leonie Cooper’s track-by-track guide to the record.

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Music Control’s My Playlist Party – London

In the new issue, Ronson explains how he was hurt by the scorn directed at him following the success of his last album, 2007’s ‘Version’. “The first time you see negative things about you, you think ‘OK’,” he says. “Then they start to pile up and you think, ‘Fuck, what did I do?'”

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Inspired by a childhood spent flitting between hip-hop and classic indie, Ronson’s new album – he hopes – will win over people who previously wrote him off as a one-trick pony: “Anyone who says all I can do is covers of songs with horns – well here I am singing a song I wrote without horns. The album itself is the answer.”

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O2 Wireless Festival – Day One

You can check out a taster of the album by watching the video to the new single, ‘Bang Bang Bang’. You can also watch a video interview with Ronson, filmed on his NME cover shoot.

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‘Record Collection’ features an army of guests, including Boy George, Wiley, The View’s Kyle Falconer, recent Radar star MNDR – and The Drum’s Jonathan Pierce, who wrote two tracks.

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Ronson even sings on the album himself – although he admits to being no Pavarotti (“I sound like Tim Burgess on a bad day”), and had to take lessons from Lady Gaga’s vocal coach before hitting the studio.

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Ronson is known for being supremely well-connected, and for dating a string of famous women, including Daisy Lowe (left) – but he insists the public image is misleading. “You can’t control public opinion,” he says. “Not that many people actually know me.”

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More on the new album: according to Tim Chester, who wrote the cover feature, ‘Record Collection’ “operates on classic rap’s frequency, and might just be one of the great party albums of 2010”.

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And here’s Theophilus London. The alt-pop newcomer also appears on Dave Sitek’s solo record, and was tipped in our ‘ones to watch’ issue at the start of 2010.

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Ronson’s list of past collaborators reads like a who’s who of noughties pop. In recent years he’s produced albums or tracks by Robbie Williams, Christina Aguilera, Lily Allen and Amy Winehouse. Oh, and The Rumble Strips, but we won’t dwell on that.

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