No surprises with this mediocre twee-pop offering
Coming on like [b]The Jesus And Mary Chain[/b] meets [a]The Kills[/a]/[a]The Raveonettes[/a] might not be a big issue on paper, but it can get tedious if a record hasn’t much more to offer. Aiming for a sound aesthetic that builds on reverb and hazy crudity can yield remarkable music, but not much in the way of originality. Maybe it was the resettlement of California-born relatives Sarah and Jacob Snavely in Sweden, home of listless dreampop, that led to their delight in peacefulness. Which is fine; this could have been a brilliant twee-pop record – if it stuck to those parameters. But it doesn’t; it’s somewhere in between dusk and dawn, neither going for the big song, nor the haunting atmosphere. And even naming the album ‘Boo’ doesn’t really give us a fright.
Click here to get your copy of Dag For Dag’s ‘Boo’ from the Rough Trade shop.